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Type 08 of 18

Grounding page example Segment

Grounding page examples for Segment show how to define target audiences precisely.

German sample The sample page is in German; the structure applies to any language.

What belongs on the page?

  • Segment definition and criteria
  • Distinction from other segments
  • Relevant products or services
  • Preferred channels or characteristics
  • Status and time frame

In short

Segments describe clearly bounded audiences or market segments.

The sample page shows a complete grounding page of this type: visible facts, a data file and matching Schema.org markup.

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